Process
How outbound work gets done
- ICP and TAM analysis
- Account-based outbound
- Outbound optimization
Outbound system design and advisory
Build Your Outbound Systems Before You Scale Your Team
I help B2B founders and go-to-market leaders find what is limiting rep performance, decide what to fix, and build an outbound operation that produces quality pipeline.
Outbound performance depends on the full operation around the rep.
Many teams respond to a pipeline gap by adding activity, tools, or headcount. The problems affecting performance remain in place, so each new rep inherits them.
Strategy, talent, enablement, data, tools, AI, processes, and feedback all shape the result. The work starts by finding the constraint, then fixing the parts of the system that create it.
Better outbound starts with a better system around the people doing the work.
About Elric
I learned outbound from the front line.
I started as an SDR, then built and led outbound teams. At Chili Piper, I became a four-time top-performing SDR and earned four promotions in two years.
By 2021, I was leading a team and asking how to get more results per rep. That question pushed me beyond scripts and activity targets and into the operation around the rep.
Across my work, I’ve advised more than 50 B2B companies. The systems I’ve helped build have influenced more than $70 million in pipeline and generated at least $15 million in revenue.
Read my full story- 50+
- B2B companies advised
- $70M+
- pipeline influenced
- $15M+
- revenue generated
What you get
The three layers of outbound performance
Most engagements touch all three. The priorities depend on what the diagnosis shows.
System
The infrastructure around the rep
- Outbound systems and infrastructure
- GTM engineering
- AI implementation
People
The team’s capability and output
- Productivity analysis
- Enablement and coaching
- Leadership systems
How we work together
Build a system your team owns
I work with your existing team. The goal is stronger internal capability and an operation that continues working after the engagement.
Outbound Diagnostic Sprint
A focused two-week diagnosis for leaders who know outbound is underperforming and need to understand why.
- Outbound engine analysis
- Strategic recommendations
- Prioritized action plan
- $5,000 fixed scope
Outbound Advisory
Strategic counsel for teams with the people to execute and a leader who wants experienced outside perspective.
- System reviews and diagnosis
- Strategic direction for outbound leaders
- Priority support between reviews
- Clear recommendations your team can execute
Outbound Implementation
Hands-on implementation for teams ready to rebuild the operation and learn how to run it themselves.
- Implementation across process, system, and people
- Training and documentation
- Measurement and feedback systems
- A complete handoff your team owns
What leaders say
“The outbound system influenced 80 new logos in 6 months. That's the foundation for millions in pipeline, and we're just tracking new business, not expansion.”
“Elric is passionate about Sales and about helping others grow, and it shows in his results. His team loves him, rightly so: he's a superstar.”
“We defined what target company should look like and put full focus on that. We have seen better quality of leads being pushed through to the AE.”
“In addition to theory, Elric gave me really operational tips, actionable insights that made an immediate difference.”
Outbound Kitchen Hub
Learn how better outbound systems are built.
Outbound Kitchen is where I publish the lessons, experiments, and evidence behind my work.
Newsletter
Weekly outbound systems, research, and breakdowns for more than 6,000 GTM leaders.
Podcast
Conversations with the operators building and leading outbound teams.
Research
Original benchmarks and evidence about how outbound teams work.
Resources
Practical tools, job descriptions, company breakdowns, and stack reviews.
Is this the right fit?
A good fit
- You are a post-product-market-fit B2B company with an outbound team.
- Results per rep have stalled or declined.
- You want to improve the operation before adding more headcount.
- Your team can implement and sustain the work.
Probably the wrong fit
- You want outsourced appointment setting.
- You are looking for a quick sequence or activity hack.
- You are still searching for product-market fit.
- You cannot involve the leaders who own the surrounding system.
Ready to improve your outbound system?
Tell me what is happening now, what you have already tried, and where performance is breaking down.
Explore a partnership